Cient:

Pilot Pen

Project:

2011 Brand Campaign

Agency:

Rosetta

Description:

We developed a robust interactive campaign for Pilot pen to increase engagement and product awareness within the core target audience, women (and moms) aged 25-54. We created, Pen the Possibilities, a beautifully designed and helpful campaign providing busy women with all the tools and inspiration they could need.

Roles:

Ron Coalson - Creative Director
Marisa Allen - Art Director
Tom Schneider - UX Director
Amanda Rutheny - Sr. Art Director
Kim Gallina - Copy Director

Awards:

Interactive Media Award - Outstanding Achievement