Project:2012 Brand Campaign
- Do your eyes feel like this?
Description:Allergan has a history of producing high end, quality products for HCPs and patients alike. When Allergan launched OPTIVE™, a brand of eye drops, there was no grand advertising campaign behind it. After its soft launch, the client decided they wanted an attention-grabbing campaign they could roll out across an international audience.
Roles:Ron Coalson - Creative Director
Tom Schneider - UX Director
Amanda Rutheny - Sr. Art Director
Kim Gallina - Copy Director
Mike Kabok - Sr. Designer