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Client:

Lenscrafters

Project:

Instore Lens Simulator - The Lens Simulator tool was designed once to live both at point-of-sale for LC reps to walk customers through their lens options and online for self-guided consumer usage.

Agency

Rosetta

Roles:

David Mihalovic - ECD
Ron Coalson - Creative Director
Tom Schneider - UX Director
Amanda Rutheny - Art Director
Mike Kabok - Designer
Tonya Helwig - Copy Writer