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Cient:

Optive

Project:

2012 Brand Campaign
- Do your eyes feel like this?

Agency:

Rosetta

Description:

Allergan has a history of producing high end, quality products for HCPs and patients alike. When Allergan launched OPTIVE™, a brand of eye drops, there was no grand advertising campaign behind it. After its soft launch, the client decided they wanted an attention-grabbing campaign they could roll out across an international audience.

Roles:

Ron Coalson - Creative Director
Tom Schneider - UX Director
Amanda Rutheny - Sr. Art Director
Kim Gallina - Copy Director
Mike Kabok - Sr. Designer