Project:2012 Brand Campaign
Description:We answered an RFP and developed a robust 360 campaign for Pilot pen to increase engagement and product awareness within the core target audience, women (and moms) aged 25-54. Aesthetically for the RFP we extended our previous campaign "Pen the Possibilities" a beautifully designed and helpful campaign that providing busy women with all the tools and inspiration they could need.
Roles:Ron Coalson - Creative Director
Tom Schneider - UX Director
Amanda Rutheny - Sr. Art Director
Kim Gallina - Copy Director
Mike Kabok - Sr. Designer