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Cient:

Pilot Pen

Project:

2012 Brand Campaign

Agency:

Rosetta

Description:

We answered an RFP and developed a robust 360 campaign for Pilot pen to increase engagement and product awareness within the core target audience, women (and moms) aged 25-54. Aesthetically for the RFP we extended our previous campaign "Pen the Possibilities" a beautifully designed and helpful campaign that providing busy women with all the tools and inspiration they could need.

Roles:

Ron Coalson - Creative Director
Tom Schneider - UX Director
Amanda Rutheny - Sr. Art Director
Kim Gallina - Copy Director
Mike Kabok - Sr. Designer